Forever Living network marketing reps: Forget chasing friends and family. Learn how 7-figure earners build huge businesses using tactics rarely taught at live events and on Forever Living webinars.
If you seek to become a top earner, the way to do it is to implement a promotional plan that puts your message in front of thousands of people - not merely a handful of friends, family members and people you know.
You've got to learn to acquire customers and business partners the way nearly all legitimate businesses do: through marketing!
I've been groomed by 6 and 7-figure income earners who taught me the following strategies we quietly use to build large businesses:
- Market Effectively
Move beyond the short-term make a list of friends and family tactics most network marketers practice. Use real marketing. Once you run out of friends and family to prospect, you are going to need to use real marketing to grow your business.
Purchasing leads and business cards, and setting up your company-provided replicated website seems like marketing. A lot of these tools are ineffective and a waste of time. A variety of elements factor into a marketing plan:
Identify Your Target Market: Who is your target market for your Forever Living opportunity? People who own businesses? Broke people who need to make money? Focus on frustrated network marketers who seek solutions to their business problems. Network marketers won't waste your time with stupid questions about whether this is a scam, a pyramid, etc. People in network marketing have signaled they are willing to put a monthly product purchase onto their credit card.
Adopt A Compelling Position: A lot of other people promote Forever Living too. What do you have to offer that's different from everyone else? You must define and communicate a differentiated value proposition.
Promote: Once you run out of friends and family to prospect into your Forever Living business, how will you generate leads? Get trained in solid online marketing tactics that will generate leads for your business.
Follow-Up: Once you generate a lead, how will you follow up? To follow up, call your leads, and add them to an automated email follow up system.
- Marketing Is More Critical Than Duplication
Traditionally, network marketers in companies like Forever Living are taught to keep their business-building activities extremely simple and duplicable by others Focus On Marketing More Than Duplication People in network marketing opportunities such as Forever Living are told they need to keep everything they do simple so people in their Forever Living downline can duplicate these activities.
How effective is this strategy to keep everything simple so other can duplicate it? For a very small percentage of marketers, this strategy is effective. But for the masses of network marketers in opportunities such as Forever Living, keeping all the activities in their business simple will NOT necessarily promote duplication.
To prove this to you, look at these stats:
- Only about 1 in 5 people in your Forever Living downline will sponsor anyone else.
- Of those that do sponsor people, most will only sponsor 2-3 people total.
- 80 percent of people in your Forever Living organization will sponsor zero people...that's right: zero!
In other words, the keep-it-simple approach so popular in network marketing has an 80% failure rate!
The strategy to keep-it-simple sounds great but in practice does NOT invoke high levels of duplication and creates problems very few people ever recognize. The most common way to keep it simple is to use warm market recruiting, which is to approach family and friends and present the Forever Living business opportunity to them.For decades network marketers have been teaching this strategy not because it's the best but because its the most simple...but simple does not mean effective!
This strategy can actually lead to people quitting Forever Living. After a person runs out of friends and family to talk to about their Forever Living business, they often get frustrated and quit the business because they literally have NO IDEA how to do the one thing that can bring in new reps like clockwork, day in and day out: marketing and advertising. The other problem warm marketing recruiting creates is the strategy can push away the best prospects. Ideal prospects for a Forever Living business, people with transferable skills and large personal and professional networks such as real estate professionals, professional salespeople, and other business people tend NOT to want to approach family and friends about their opportunity. Many professionals want to protect their reputation and do NOT want to introduce their friends and colleagues to an opportunity that they just got started with such as Forever Living.
So should you begin by approaching friends and family about your Forever Living business? Sure. But unless you learn at least one rock solid marketing and advertising approach, you will run out of people to talk to. Your best prospects are likely going to want to market their business professionally, not pester friends at cocktail parties. Learn how to market your business on the Internet, and you can attract extremely high caliber Forever Living prospects who want to learn the same. If just a handful of people also learn to market Forever Living online, you could experience massive growth in your Forever Living business, without relying heavily on the friends and family approach.""
- Spend Time with Entrepreneurial People
Understand that having a job and building a Forever Living enterprise are extremely different. Rather than depending hopelessly on a job to make you rich, you're building a long term enterprise.
Pretty soon your friends and relatives won't understand what you're doing. That's when they'll start making annoying comments:
- Why don't you focus on a job like everyone else?
- When are you going to stop wasting your time on that silly thing?
- I tried one of those things before. They never work!
This is employee mindset. Do not allow your mentality to be influenced by these ignorant comments. Make sure you drastically limit the amount of time you spend around people who don't understand what you're doing. You'll gain friendships and have more fun.
Find other people building a network marketing business. Find and go to local and national events for network marketers in Forever Living. Connect with a few top leaders in Forever Living or other companies. They are often energetic, support people.
Reach out to other networker through Facebook. Do not lead with your Forever Living business. Start conversations. Your income is going to be the average of the 5 people you spend time with the most. Pick the people you spend time with carefully.
If you seek to become a top earner, the way to do it is to implement a promotional plan that puts your message in front of thousands of people - not merely a handful of friends, family members and people you know.
You've got to learn to acquire customers and business partners the way nearly all legitimate businesses do: through marketing!
I've been groomed by 6 and 7-figure income earners who taught me the following strategies we quietly use to build large businesses:
- Market Effectively
Move beyond the short-term make a list of friends and family tactics most network marketers practice. Use real marketing. Once you run out of friends and family to prospect, you are going to need to use real marketing to grow your business.
Purchasing leads and business cards, and setting up your company-provided replicated website seems like marketing. A lot of these tools are ineffective and a waste of time. A variety of elements factor into a marketing plan:
Identify Your Target Market: Who is your target market for your Forever Living opportunity? People who own businesses? Broke people who need to make money? Focus on frustrated network marketers who seek solutions to their business problems. Network marketers won't waste your time with stupid questions about whether this is a scam, a pyramid, etc. People in network marketing have signaled they are willing to put a monthly product purchase onto their credit card.
Adopt A Compelling Position: A lot of other people promote Forever Living too. What do you have to offer that's different from everyone else? You must define and communicate a differentiated value proposition.
Promote: Once you run out of friends and family to prospect into your Forever Living business, how will you generate leads? Get trained in solid online marketing tactics that will generate leads for your business.
Follow-Up: Once you generate a lead, how will you follow up? To follow up, call your leads, and add them to an automated email follow up system.
- Marketing Is More Critical Than Duplication
Traditionally, network marketers in companies like Forever Living are taught to keep their business-building activities extremely simple and duplicable by others Focus On Marketing More Than Duplication People in network marketing opportunities such as Forever Living are told they need to keep everything they do simple so people in their Forever Living downline can duplicate these activities.
How effective is this strategy to keep everything simple so other can duplicate it? For a very small percentage of marketers, this strategy is effective. But for the masses of network marketers in opportunities such as Forever Living, keeping all the activities in their business simple will NOT necessarily promote duplication.
To prove this to you, look at these stats:
- Only about 1 in 5 people in your Forever Living downline will sponsor anyone else.
- Of those that do sponsor people, most will only sponsor 2-3 people total.
- 80 percent of people in your Forever Living organization will sponsor zero people...that's right: zero!
In other words, the keep-it-simple approach so popular in network marketing has an 80% failure rate!
The strategy to keep-it-simple sounds great but in practice does NOT invoke high levels of duplication and creates problems very few people ever recognize. The most common way to keep it simple is to use warm market recruiting, which is to approach family and friends and present the Forever Living business opportunity to them.For decades network marketers have been teaching this strategy not because it's the best but because its the most simple...but simple does not mean effective!
This strategy can actually lead to people quitting Forever Living. After a person runs out of friends and family to talk to about their Forever Living business, they often get frustrated and quit the business because they literally have NO IDEA how to do the one thing that can bring in new reps like clockwork, day in and day out: marketing and advertising. The other problem warm marketing recruiting creates is the strategy can push away the best prospects. Ideal prospects for a Forever Living business, people with transferable skills and large personal and professional networks such as real estate professionals, professional salespeople, and other business people tend NOT to want to approach family and friends about their opportunity. Many professionals want to protect their reputation and do NOT want to introduce their friends and colleagues to an opportunity that they just got started with such as Forever Living.
So should you begin by approaching friends and family about your Forever Living business? Sure. But unless you learn at least one rock solid marketing and advertising approach, you will run out of people to talk to. Your best prospects are likely going to want to market their business professionally, not pester friends at cocktail parties. Learn how to market your business on the Internet, and you can attract extremely high caliber Forever Living prospects who want to learn the same. If just a handful of people also learn to market Forever Living online, you could experience massive growth in your Forever Living business, without relying heavily on the friends and family approach.""
- Spend Time with Entrepreneurial People
Understand that having a job and building a Forever Living enterprise are extremely different. Rather than depending hopelessly on a job to make you rich, you're building a long term enterprise.
Pretty soon your friends and relatives won't understand what you're doing. That's when they'll start making annoying comments:
- Why don't you focus on a job like everyone else?
- When are you going to stop wasting your time on that silly thing?
- I tried one of those things before. They never work!
This is employee mindset. Do not allow your mentality to be influenced by these ignorant comments. Make sure you drastically limit the amount of time you spend around people who don't understand what you're doing. You'll gain friendships and have more fun.
Find other people building a network marketing business. Find and go to local and national events for network marketers in Forever Living. Connect with a few top leaders in Forever Living or other companies. They are often energetic, support people.
Reach out to other networker through Facebook. Do not lead with your Forever Living business. Start conversations. Your income is going to be the average of the 5 people you spend time with the most. Pick the people you spend time with carefully.
About the Author:
Ricardo Interpemian has coached thousands of people how to build businesses such as Forever Living.
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